Midwest Custom Engineer - Rebranding Identity

For Midwest Custom Engineering, we reimagined their brand identity—melding modern manufacturing precision with deep-rooted tradition and patriotism. After an in-depth exploration of consumer psychology and industry insights, we created a visual language that honors their legacy while positioning them as a forward-thinking leader. The result is a brand that resonates with both heritage and progress, standing out as a symbol of American craftsmanship and innovation.